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Whether it’s social media or website design know your target market

These days social media is a very important aspect of any business and marketing plan.

It can be used to bring in leads, or just improve your brand recognition.

“And it’s certainly important to know your target market before engaging in paid social media or your money will just be wasted,’’ says Matthew Gabriel of Chevron Technologies, a local digital service company based in the Campbelltown local government area.

“Ensure you have a good understanding of whom you’re selling to, would be my advice, and choose the right platform for that audience,’’ he says.

As to how to keep up with emerging or changing technologies, Matthew says the best advice he can give is to follow some blogs and news sites such as cnet.com, itnews.com.au for technology, and digital marketing sites like hubspot.com, moz.com and hootsuite.com.

“Each site has great blogs about marketing and SEO (search engine optimisation),’’ he says.

“I also follow hot topics such as ‘Web Design’ and ‘Marketing’ in Pinterest and at least once a week review Pins and Boards on those topics.

“I also use the News App on my phone and browse the Technology section.

“Always keep in mind when talking to your technology partner about what is next and how we can improve the system.’’

When it comes to website designer systems, Matthew says more and more user friendly, “artificial intelligent’’ offerings such as Wix are gaining in popularity.

“Recently I discovered Weebly as well, and WordPress is also highly popular amongst novice website builders,’’ he says.

“Wix.com is a free to use cloud based web development platform and has become incredibly well known over the last few years.

“The biggest player in the website building landscape, Wix hosts more than 90 million websites,’’ Matthew said.

“Wix websites are visually impressive and are designed for small businesses, restaurants, online stores and the like and are optimized for mobile devices.

“While Wix is available for free, if you want professional features you will need to go onto one of the value plans on offer by the company.’’

If you’re interested in more information or have a question, send Matthew Gabriel a message at hello@chevrontechnologies.com.au

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