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Whether it’s social media or website design know your target market

Whether it’s social media or website design know your target market

These days social media is a very important aspect of any business and marketing plan. It can be used to bring in leads, or just improve your brand recognition. “And it’s certainly important to know your target market before engaging in paid social media or your money will just be wasted,’’ says Matthew Gabriel of Chevron Technologies, a local digital service company based in the Campbelltown local government area. “Ensure you have a good understanding of whom you’re selling to, would be my advice, and choose the right platform for that audience,’’ he says. As to how to keep up… Read more »

Who you gonna call when digital problems pile up?

Who you gonna call when digital problems pile up?

A large business can afford to have an in house IT department to tackle any digital challenges. But when it comes to family businesses, often run by one or two people, it’s a little more complicated staying ahead of the game in the internet era. As a small local business in Macarthur, the South West Voice often crosses path with similar size operations. When the discussion comes around to our computers and the programs that help our businesses chug along it is obvious we share similar challenges in that area of operations. So what’s a small firm to do when… Read more »

App helper to ensure kids get vaccinations on time

App helper to ensure kids get vaccinations on time

Parents and carers in the South Western Sydney Local Health District are encouraged to download the improved, free Save the Date to Vaccinate app to ensure their children receive vaccinations on time. With better functionality and new features, the app is a part of NSW Health’s annual campaign to remind parents and carers to get their children immunised from serious vaccine preventable diseases. South Western Sydney Local Health District director of public heath Dr Naru Pal said on-time vaccination was the most effective way to protect children from serious diseases. “Babies, particularly in their first six months, are susceptible to… Read more »

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cyber attacks

Cyber attack warning for small companies

The hacking of many of the world’s biggest companies is leading to complacency among small-to-medium-sized business owners on the threat of cyber attack as SMEs assume cyber criminals by-pass smaller operators in favour of household names. With 70 per cent of Australian and New Zealand small-to-medium-sized businesses the victims ofRead more »

Apollo-M

Apollo-M the next step in music evolution

Apollo-M is an on-demand, subscription platform created for anyone with dreams of being a rock star, a concert pianist, or who just wants to jam and play the music they love. Developed in Australia, the innovative platform helps musicians by delivering unlimited access to a library of thousands of music lessonRead more »

technology

We’re going nuts over tech and that’s ok

Microsoft’s newest Windows version pre-release hoopla caught the tech world by some surprise. Improvements to the wince inducing ‘Metro’ interface and boosts to multitasking capability were expected nuts and bolts improvements. The drum-roll moment came with the announcement that the current Windows 8 would be followed not by version 9,Read more »

ipad-tv-commercial-1

Time to hit ‘Australia Tax’ for six

A digital revolution that is sweeping Australia is now occurring in our local area: the fondly remembered video store is closing up shop. The once bustling Video-Ezy chain is transforming into automated kiosks and sadly empty stores. Ever increasingly, Australians are venturing into the online realm for their movies, TVRead more »

Jebo

Meet the world’s first family robot

Brilliant or creepy? I can see so many uses not only for the family home, but business as well. Though now my mind is racing with the business possibilities and applications from conferencing to reminders or just voice commands and more. Are we becoming more like machines and making ourRead more »

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