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Whether it’s social media or website design know your target market

Whether it’s social media or website design know your target market

These days social media is a very important aspect of any business and marketing plan. It can be used to bring in leads, or just improve your brand recognition. “And it’s certainly important to know your target market before engaging in paid social media or your money will just be wasted,’’ says Matthew Gabriel of Chevron Technologies, a local digital service company based in the Campbelltown local government area. “Ensure you have a good understanding of whom you’re selling to, would be my advice, and choose the right platform for that audience,’’ he says. As to how to keep up… Read more »

Who you gonna call when digital problems pile up?

Who you gonna call when digital problems pile up?

A large business can afford to have an in house IT department to tackle any digital challenges. But when it comes to family businesses, often run by one or two people, it’s a little more complicated staying ahead of the game in the internet era. As a small local business in Macarthur, the South West Voice often crosses path with similar size operations. When the discussion comes around to our computers and the programs that help our businesses chug along it is obvious we share similar challenges in that area of operations. So what’s a small firm to do when… Read more »

App helper to ensure kids get vaccinations on time

App helper to ensure kids get vaccinations on time

Parents and carers in the South Western Sydney Local Health District are encouraged to download the improved, free Save the Date to Vaccinate app to ensure their children receive vaccinations on time. With better functionality and new features, the app is a part of NSW Health’s annual campaign to remind parents and carers to get their children immunised from serious vaccine preventable diseases. South Western Sydney Local Health District director of public heath Dr Naru Pal said on-time vaccination was the most effective way to protect children from serious diseases. “Babies, particularly in their first six months, are susceptible to… Read more »

Technology RSS

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Liverpool lands smart cities and suburbs project

A new project designed to help reduce congestion in our suburbs has been launched in South West Sydney. Data collected from pedestrian smartphones and cutting-edge traffic-counting technology will be used to track patterns of movement in a bid to better plan cities and build infrastructure where it is most needed.Read more »

Macarthur community groups are being encouraged to go solar and save on their power bills.

Get funding for solar power and save, community groups told

Community groups in Macarthur are being invited to apply for funding under the Australian Government’s Solar Communities Program. Liberal Senator for Western Sydney Marise Payne says  funding is available for the installation of rooftop solar photovoltaic, solar hot water and solar-connected battery systems. “Community groups which get involved will notRead more »

New research offers hope for people with impaired vision caused by cataracts.

WSU research offers hope to people with impaired vision

A team of researchers from Western Sydney University are on track to significantly improve the lives of children and adults with cataracts thanks to their development of a world-first process able to generate light-focusing lenses from stem cells. This discovery – recently published in Development and led by Dr MichaelRead more »


Telematics trial could help save lives on our roads

Up to 1,000 drivers under the age of 25 will be given the chance to participate in an innovative NSW Government trial with in-car technology aimed at reducing road casualties across the state. Finance, services and property minister Victor Dominello and roads, maritime and freight minister Melinda Pavey yesterday announcedRead more »


Digital workshops just what the internet doctor ordered

Not sure how to attach a photo to an email? Facebook privacy is causing you some concern? Need to know how to add a contact to your mobile phone? Special Campbelltown City Library Services workshops may be just what you need. Tech-in-20 provides one-on-one assistance, answering questions and addressing problemsRead more »


My Metropolis app chance to shape city of the future

Our city’s generation next is being given the chance to use their creativity to help shape the city’s future through a new app launched by the Greater Sydney Commission in partnership with the NSW Office of the Advocate for Children and Young People (ACYP). The free app, My Metropolis, is anRead more »

Women are more cautious with robots that stare at them

Women more cautious than men with robots that stare

Women are less likely to trust robots who stare at them. Research by Dr Chris Stanton, a roboticist at the MARCS Institute for Brain, Behaviour and Development at Western Sydney University investigated if the same physical elements that made humans trust one another could be applied to robotics. What heRead more »

OnStar Family Link

OnStar to be rolled out Down Under in Holdens from 2019

GM started the connected car revolution 20 years ago with the launch of OnStar. Now Holden has confirmed that cutting-edge OnStar technology will be rolled out across the Holden portfolio from 2019, offering Australian customers connectivity and peace of mind. Holden will be launching OnStar in 2019 initially with theRead more »

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Camden Council’s dynamic new website hits the spot

Camden Council has launched what it says is a dynamic new website designed to connect customers with information and services quickly, easily and efficiently. The look, function and navigation of the site have been developed to optimise the accessibility and user experience for Council customers. “The website is council’s virtualRead more »

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